The Brand Foundation

The questions below help us gather the information needed to reveal the best positioning and differentiation for your company and its services/products.

With this data, and a bit of creative intuition, we will take you from A to Z to develop your growth strategy, the target audience, the brand foundational messaging, and a tactical plan to bring your brand to life in the marketplace.  

Our goal is to make certain that you and your team understand who you want as clients and the relevant messages that resonate with them, causing your potential clients to act. In doing so, you begin the most important part of your journey with clients – building a relationship with them.

If you have worked through a program such as Campfire, Storybrand, or other story-oriented workshop – your work is not lost. We’re putting a foundation under it that takes it to the next level.

Please answer all the questions. If you don’t have a good answer – just say that, and we’ll talk about it. Since this is a discovery exercise, the amount of time it takes to complete is up to you. The more thoughtful your answers are, the better the foundation.

Finally, have fun! Play, imagine, dream – these questions are about imagining the possibilities! It’s our job to work with you to figure out how to bring them to life. Thanks for taking the time to share your thoughts with us!