Strategic Communications Advisory for Leaders, Founders, and Mid-Market Organizations
Build the Communications Foundation Your Organization Needs Before You Need It
Crisis Preparedness | Reputation Management | Executive Positioning | Leadership Transition
Four decades of public relations experience at the highest levels of communications strategy,
bringing Fortune 500-caliber thinking to mid-market companies and entrepreneurs
who are ready to protect, strengthen, and advance what they’ve worked so hard to create.
Are You Ready for the Moment That Tests Everything?
Every organization will face a moment of pressure — a reputation challenge, a leadership transition, a crisis that demands an immediate and effective response.
The organizations that come through those moments strongest are the ones that prepared for them before anything happened.
Most mid-market companies and entrepreneurial founders are navigating complex, high-stakes communications challenges without a seasoned communications strategist on staff, and often, without realizing just how much that expertise could change their outcomes.
That’s exactly what I provide.
The Experience Behind the Strategy
I’m Joanna Broussard, Principal of The BizMark Group, and I’ve spent four decades doing strategic public relations and communications work at the highest levels — with regional divisions of Fortune 500 companies, major national institutions, entrepreneurs, and mid-market organizations at moments where the response mattered as much as the challenge itself.
My clients have included regional divisions of Coca-Cola, Deloitte, Waste Management, and Sheraton Hotels, as well as Northwestern University, Metropolitan Life Real Estate, and organizations of all sizes across more than 25 industries. I’ve worked across North America and internationally.
I’ve seen how these situations unfold — what works, what backfires, and what looks like a good idea in the moment but creates bigger problems down the road. That experience means I can see around corners that others can’t, and help you avoid the mistakes that derail organizations and careers.
I bring that same depth of strategic thinking to mid-market companies and entrepreneurial founders who are ready for this level of communications expertise, whether they’ve been searching for it or are only now realizing what it could do for them. You get the communications expertise of a Fortune 500-caliber strategist without the Fortune 500 price tag or the agency model that hands your most important work to someone junior.
Working Together
Crisis Preparedness & Issues Management
When a crisis hits, unprepared organizations lose precious time, make avoidable mistakes, and suffer damage that can take years to repair. With the right preparation in place, you respond with confidence, protect what you’ve built, and often emerge with your reputation stronger than before.
Reputation Management & Protection
Your reputation is your most valuable asset and one of the most fragile. You get a strategic partner who helps you deliberately strengthen it, vigilantly protect it, and decisively restore it if it comes under threat.
Leadership Transition Communications
A poorly communicated leadership transition can unsettle a team, alarm clients, and undermine everything you’ve built. A well-handled one can strengthen your organization and cement your legacy. You get the strategy and communications that make the difference.
Executive & Leadership Communications
How you communicate as a leader determines how you’re perceived by your team, your clients, your stakeholders, and the market. You get the positioning, messaging, and presence that put you in the room where decisions are made and keeps you there.
Media Relations & Strategy
Media coverage can build credibility overnight or damage it just as fast. You get a strategist who knows how journalists think, what they need, and how to make the story work in your favor — whether you’re seeking visibility or managing a difficult narrative.
Brand & Organizational Communications
A strong brand and clear organizational messaging attract the right clients, partners, and talent. You get the strategic foundation that differentiates you from competitors and makes the right people take notice.
Who I Work With
Mid-Market Companies & Growing Organizations
Companies in the $5M to $50M range that are ready for an experienced, high-caliber communications strategy and recognize the value of having a seasoned advisor in their corner.
CEOs and Executive Leaders
Leaders who need a trusted strategic advisor to help them build their communications infrastructure, manage their reputation, and navigate what’s next with confidence.
Entrepreneurs & Founders
Founders navigating the transition from doer to visionary leader, learning to communicate with clarity, inspire a team, and show up as the executive their organization needs.
Founders in Transition
Founders stepping back into a chairman role, bringing in new leadership, or preparing the organization for what comes next. I work with both ends of the entrepreneurial journey.
What People Are Saying
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Joanna has worked with CEOs of Fortune 500 companies with the skill of a seasoned diplomat. She is straightforward, professional, and can hold her own in any situation
— President, Regional Division, Fortune 500 Beverage Company, National & International Business Units
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Our reputation is stellar. Joanna makes magic happen. Her work is flawless.
— CEO, Propery Management Firm, Chicago
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I am incredibly grateful for Joanna’s help and the time she spent with me and my team. She has been so prompt and on top of everything; we are not used to that.
— Founder/CEO, Financial Advisory Services Firm, Los Angeles
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Joanna is pragmatic and an asset to any organization she works with.
Founder, Real Estate Non-Profit, Chicago