Strategic Communications Advisory for Leaders, Founders, and Mid-Market Organizations
Build the Communications Foundation Your Organization Needs
Before You Need It
Crisis Preparedness | Reputation Management | Executive Positioning | Leadership Transition
Four decades of public relations experience at the highest levels of communications strategy,
bringing Fortune 500-caliber thinking to mid-market companies and entrepreneurs
who are ready to protect, strengthen, and advance what they’ve worked so hard to create.
Are You Ready for the Moment That Tests Everything?
Every organization will face a moment of pressure — a reputation challenge, a leadership transition, a crisis that demands an immediate and effective response.
The organizations that come through those moments strongest are the ones that prepared for them before anything happened.
Most mid-market companies and entrepreneurial founders are navigating complex, high-stakes communications challenges without a seasoned communications strategist on staff, and often, without realizing just how much that expertise could change their outcomes.
That’s exactly what I provide.
The Experience Behind the Strategy
I’m Joanna Broussard, Principal of The BizMark Group, and I’ve spent four decades doing communications work at the highest levels — with regional divisions of Fortune 500 companies, major national institutions, entrepreneurs, and mid-market organizations at moments where the response mattered as much as the challenge itself.
My clients have included regional divisions of Coca-Cola, Deloitte, Waste Management, and Sheraton Hotels, as well as Northwestern University, Metropolitan Life Real Estate, and organizations of all sizes across more than 25 industries. I’ve worked across North America and internationally.
After four decades, I’ve seen how these situations unfold — what works, what backfires, and what looks like a good idea in the moment but creates bigger problems down the road. That experience means I can see around corners that others can’t, and help you avoid the mistakes that derail organizations and careers.
I bring that same depth of strategic thinking to mid-market companies and entrepreneurial founders who are ready for this level of communications expertise, whether they’ve been searching for it or are only now realizing what it could do for them. You get the communications expertise of a Fortune 500-caliber strategist without the Fortune 500 price tag or the agency model that hands your most important work to someone junior.
Our Process
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Plan with Purpose
Together, we outline a path forward that’s realistic, strategic, and tailored to your specific needs.
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Collaborate Openly
You’re part of the process. We keep communication open and decisions shared—no black boxes or surprises.
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Adapt as Needed
Every project is different. We stay flexible and responsive to make sure the process fits your flow—not the other way around.
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Deliver with Confidence
When we deliver, it’s not just a finished product—it’s a solution you can trust, backed by real care and effort.
WHAT SETS US APART
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
LET’S GET STARTED